Are you a new influencer and wondering how to get invited to NYFW As A Blogger this season? I have the answer for you guys. It is a daunting task to send fashion week invites to brand contacts and PR agencies by yourself when you are starting out. Also, it is time-consuming. Here are a
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Every year the women of New York leave the past behind and look forward to the future. This is known asCarrie Bradshaw, Sex and The City
Vogue piqued my interest in fashion shows, but it was Sex and The City (SATC) that sealed my passion for NYFW. Since I watched SATC, I wanted to attend NYFW. I daydreamed about seating with my besties in the front row like Carrie and the girls.
Of course, if you know anything about NYFW, you know that is next to impossible to get a front-row seat unless you’re a fashion editor or a celebrity. Also, there are no plus ones so you can’t take your besties with you. But I finally figured out how to make my SATC daydream about NYFW come true!
1. How to Attend NYFW As A Newie Blogger: STYLE COLLECTIVE
The Style Collective NYFW Resource Guide will give you everything you will need to attend NYFW from crafting the perfect pitch, contacting brands, and securing show invites! It even has a fail-proof pitch template directly from a top PR agency that works regularly for bloggers. This is how I get to attend my first fashion week. I used Style Collective to secure show invites when I went to NYFW for the first time and it was an incredible experience.
2. How to Attend NYFW As A Micro-Influencer: THB MARKETING HOUSE
THB Marketing House is a digital branding agency specializing in influencer marketing. This agency seats over 600 influencers each season. Each season they publish a list of contacts for influencers who are reaching out for show invites on their own.
The Fashion Week Contact list includes 400+ contacts (current season contacts, PR agencies, and past season contacts.
The Fashion Week Invite Outreach costs $350 but THB Marketing House will send an intro email on your behalf to various agencies and brands expressing interest in the shows plus hotel discounts.
3. How To Attend NYFW Shows: GPS RADAR
I’m sure you already know this but still wanted to emphasize how important GPS Radar by Launchmetrics app is during fashion week. You request invites to fashion shows and parties via this app. That’s how I went to a few fashion events last season. You can also keep track of all of your fashion show invites and seat barcodes.
4. How to Attend NYFW: Networking Throughout The Year
I suggest paying attention to which PR agencies are sending you event invites or collaborations throughout the year. If it’s one of the fashion PR powerhouses (like Purple PR, HL Group, or Linda Gaunt) contacts throughout the year, build a relationship with the PR associate so you can request an invite when preparing for fashion week.
PRO TIP: Contact Riviere Agency for NYFW show invites.
Best of luck getting invites to fashion week and have a blast. It’s like a dream come true. The first fashion week is the hardest. But soon as you’re on the right list, more and more invites come pouring in the next season.
Click here for the NYFW schedule.
Have you been to NYFW before? Do you have any extra tips on how to get invited to NYFW? Let me know in a comment below!