Are you a new influencer and wondering how to get invited to NYFW this season? I have the answer for you guys. It can be a daunting task to send fashion week invites to brand contacts and PR agencies by yourself when you are starting out. Also, it is time-consuming. Here are a
The Style Collective NYFW Resource Guide will give you everything you will need to attend NYFW from crafting the perfect pitch, contact brands, and secure show invites! It even has a fail-proof pitch template directly from a top PR agency that works regularly for bloggers. This is how I get to attend my first fashion week. I used Style Collective to secure show invites when I went to NYFW for the first time and it was an incredible experience. Click here to join Style Collective (monthly membership is $15). After joining, head over to SC > Education > E-Courses & Guides > NYFW and click “request show invites”
This year, Style Collective’s NYFW Event is in partnership with Ann Taylor at the Rockefeller Center located right in midtown on February 8, 2019.
THB Marketing House is a digital branding agency specializing in influencer marketing. This agency seats over 600 influencers each season. Each season they publish a list of contacts for influencers who are reaching out for show invites on their own.
The Fashion Week Contact list includes 400+ contacts (current season contacts, PR agencies, and past season contacts.
The Fashion Week Invite Outreach costs $350 but THB Marketing House will send an intro email on your behalf to various agencies and brands expressing interest in the shows plus hotel discounts.
I’m sure you already know this but still wanted to emphasize how important GPS Radar by Launchmetrics app is during fashion week. You request invites to fashion shows and parties via this app. That’s how I went to a few fashion events last season. You can also keep track of all of your fashion show invites and seat barcodes.
Networking Throughout The Year
I suggest paying attention to which PR agencies are sending you event invites or collaborations throughout the year. If it’s one of the fashion PR powerhouses (like Purple PR, HL Group or Linda Gaunt) contacts through the year, build a relationship with the PR associate so you can request an invite when preparing for fashion week.
PRO TIP: Contact Riviere Agency for NYFW show invites.
Best of luck getting invites to fashion week and have a blast. It’s like a dream come true. The first fashion week is the hardest. But soon as you’re on the right list, more and more invites come pouring in the next season.
I would love to hear about your show invite tips and NYFW experiences.
PS – For more great info on how to attend NYFW, check out this post by Grace! It is a great resource for those attending NYFW for the first time.
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