Are you looking to increase your reach on TikTok? You can use a strategy that has worked for my social media clients and will work for you too. But first, stop telling yourself the opportunity to grow on TitkTok has passed. Also, stop telling yourself you must do silly dances and follow trends to grow on TikTok. If you’re ready to take your TikTok presence to the next level, check out Unlock the Secrets of TikTok SEO for Explosive Growth and Views!

Unlock the Secrets of TikTok SEO for Explosive Growth and Views

With over 800 million active users, TikTok is an excellent platform for growing your online presence. So, TikTok growth is still possible. But many creators don’t realize that uploading content is not enough. Not anymore. There is one strategy you can use to optimize your content for maximum discoverability and engagement. In this video, we’ll discuss the basic principles of TikTok SEO so your content stands out from the crowd.

Social Media Made Simple with Liz: TikTok SEO for Explosive Growth and Views

Why TikTok SEO Strategy in 2023 is Important For TikTok Growth

Let’s begin by discussing why TikTok SEO is important. Gen Z users are using TikTok’s search bar to search for things instead of Google. They are on Tiktok searching for everything from skincare products to travel

tips to restaurant recommendations. If Gen Z is your target audience or TikTok is part of your overall social media strategy, you need to grow your visibility on TikTok. You can do this by optimizing your content, so your content can end up on the search result page on TikTok. Remember, don’t underestimate the power of searchability.

What is TikTok SEO 

Now that we know why TikTok SEO  strategy is important, let’s talk about what TikTok SEO is. SEO stands for Search Engine Optimization; this process gets content ranked for the search result page on search engines like Google, Youtube, Pinterest, and now TikTok. SEO makes your content searchable. TikTok isn’t a search engine, but now that it is used more like a search engine, you will need SEO practices when creating content.

Unbelievable TikTok SEO Strategy

To use a TikTok SEO strategy in 2023, begin by researching a list of keywords that match your content type. Keywords are words related to the content you are creating. For example, if you were creating a TikTok on TikTok SEO, you would use the following keywords: 1) TikTok SEO, 2) TikTok optimization, 3) TikTok SEO strategy, and 4) TikTok SEO 2023.

The best way to research relevant keywords for your content is using the TikTok search bar. For example, let’s say you’re creating content about your outfit. If you type in “outfit” in TikTok’s search bar, TikTok will give you a list of relevant keywords that users are searching for. You would use those keywords to create content around and use them to optimize your content. More sophisticated SEO tools are available for SEO keyword research, but why pay for those when the TikTok search bar is so useful? 

SEO Keywords and TikTok

After performing your TikTok keyword research, optimize your content with the relevant keywords in every possible way. Whenever you see an option to add text, add keywords. Add SEO keywords to your content in the title, text on the screen, captions, voiceovers, and closed captions. The hashtags that you use should match your keywords. If you jump on a trend, make sure the trend fits your niche, and the hashtag fits with SEO keywords.

I highly recommend investing in an SEO course since SEO practices will play a bigger role in creator success. 

Other TikTok Growth Strategies 

On that note, there are strategies you can use to grow on TikTok in 2023, like staying consistent and using a content strategy. For successful content strategies, see our video on Top Content Strategies to Use on TikTok in 2023.

Check out our blog post on TikTok 101 if you are starting on TikTok. 

We’ve examined the basic key elements of successful TikTok SEO. You can quickly increase your visibility and reach on this platform with the right SEO strategy and consistency.

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I would love to hear from you, so please comment and let me know what other social media tips I should cover next.